Search Engine Optimization
From the family of Semantic Web
Maharshi Chetan Relia: 18IT110, Smt. Kundanben Dinsha Patel Department of Information Technology, CSPIT, CHARUSAT University, India.
I always had a passion to boost and develop the businesses using my in depth knowledge of Information Technology. One day I was reading about John Sculley, I came across a quote:
“You can’t be number 1 unless you think like number 1. You have to appear like number 1”— John Sculley, CMO, Pepsico (1985)
This gave me a WOW. So I thought to make the brands number 1 by doing freelancing and during internships. Let us start with some imagination, what do you do when you are travelling to any place, let say Goa !! You will definitely ping Google: “Best resort in Goa” and then you will start surfing the entire search result. Have you ever noticed how the rankings are taking place? that is all because of Search Engine Optimization.
“The best place to hide a dead body is page two of Google” — The Huffington Post
Started exploring SEO in 2017 way back in school days. Gained confidence during college days when learnt about Web Technologies. SEO is such a deep technology that I can write about 4 more blogs.
SEO consists of On-Page Optimization, Off-Page Optimization, Organic Search Score, Keyword Planning, paid ads, link building, understanding Google’s algorithm and many more traditional and technical strategies.
White Hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines’ protocols.
Black hat SEO refers to a set of practices that are used to increases a site or page’s rank in search engines through means that violate the search engines’ protocols. (which I never recommend and dare to use)
Some of the most interesting tools are a game changing weapons for SEO.
- GT Metrix
- Google Page Speed Insights
- Google My Business
- Google Analytics
- Google Webmasters (Search Console)
- Google Trends
- Google Keyword Planner
- Google ADs
- Bing Webmasters
- Online tools like SEMRush, SEOptimer, Spyfu, Wordstream etc.
After 3 years of experience as SEO Expert, I can proudly say that I have contributed in Business Development for most of the brands during my freelancing and internships. They consist of Charotar University of Science & Technology, Budget Inn Bellevue, Occasion 7 Surat, Hotel Hospice Surat, Charu Jewels Surat, Social 101 Surat and more to join the club.
“Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” — Phil Frost, Main Street ROI
So let us partner with Google and make our brands number 1. I always keep in mind that,
“People are not interest in you, people are interest in what you sell !!”
As I said I can write 4 more blogs regarding SEO, but will keep up to this as an overview. Until then we will explore for next time.
